JCP Universe presents objects of wonder and discovery from an imagined alternate reality. Conceived by architect Livio Ballabio and orchestrated by CTRLZAK studio, it’s an unconventional brand going beyond the normal commercial framework to open culture to everyone.
The artifacts of the JCP Universe possess unique properties the alter established standards of what is normal or readily acceptable. Each distinctive piece with the capacity to change the way people live through the filter of another reality, offering alternative connotations of familiar forms and unexpected functions.